Sasawashi was founded as a reaction to the wastefulness and ephemeral lifespan of the textile industry. Made from absorbent washi paper threads infused with antibacterial kumazasa plant fibers, this innovative fabric offers natural deodorizing properties that prevent mildew growth and fiber deterioration.Every piece in the Sasawashi collection stays true to the brand's fundamental values: comfort, longevity, and simplicity.
Chikuno Life is a local natural resource since prehistoric times, activated charcoal is an eco-friendly natural purifier renowned for its incredible absorbency. Its structure is filled with hundreds of microscopic cavities that trap odor-causing chemicals, so potent that one gram of charcoal has as much surface area as a tennis court. When its powder is infused into beauty and health goods, those products retain its amazing absorptive qualities. Originally harnessed by Japanese craftsmen four hundred years ago for its purifying properties, this collection reimagines an ancient technique for modern living.
